SWANK | BROWN FADE
Swank is retro-value for modern times, carrying the freedom of youth into the excitement and unpredictability of tomorrow. Swank’s light frame is designed for a no-slip fit and is equipped with shatterproof, scratch-resistant lenses covering a spectrum of popular colors.
PRODUCT DETAILS
| Technology |
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Non-Reflective Lenses
For Regular Heads
High Performance, High Fashion
THE RUNWAYS: RUNNING + STYLE
Runway goodrs have all the running performance benefits with a universally flattering, high-fashion cateye shape. Have your cateye and eat it too!
MADE FOR
RUNNING
GREAT FOR
BEASTING
BIKING
HIGH FASHION SHADES, MADE FOR RUNNING.
1 NO SLIP
Our lightly-textured silicone earpieces use the all new goodr Cat Tongue Technology to offer enhanced protection against slippage.
2 NO BOUNCE
Our frame is crafted to be feather-weight, yet snug, with a comfortable fit to prevent bouncing when running.
3 ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.
4 ALL FASHION
Look like a model while you’re running. Isn’t that why you’re taking all those running selfies?
5 NO CATCALLS
We aspire to the day we can guarantee that you won’t be whistled at on the street; sadly, we cannot make that guarantee.We CAN, however, guarantee that no person wearing Runway goodrs has ever been telephoned by a cat.
INTRODUCING VEGAN FRIENDLY COUTURE.
You’re getting ready for work and telling yourself you look purrfect. But when you catch a glimpse of yourself in the mirror, you know you're lion. If you go to the office like this, you'll be a social leopard! Something's missing, so you take a deep breath and paws. Then you realize these gold and brown patterned sunglasses will give you the eye of the tiger. Beaming with pride, you leave home, ready to roar! (And the first item on your to-do list is to fire that pun-loving copywriter, Klaus.)
LENS TECH
FRAME INFO
Mirrored Reflective Lenses
For Regular Heads
High Performance, High Fashion
THE RUNWAYS: RUNNING + STYLE
Runway goodrs have all the running performance benefits with a universally flattering, high-fashion cateye shape. Have your cateye and eat it too!
MADE FOR
RUNNING
GREAT FOR
BEASTING BIKING
HIGH FASHION SHADES, MADE FOR RUNNING.
1 NO SLIP
Our lightly-textured silicone earpieces use the all new goodr Cat Tongue Technology to offer enhanced protection against slippage.
2 NO BOUNCE
Our frame is crafted to be feather-weight, yet snug, with a comfortable fit to prevent bouncing when running.
3 ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.
4 ALL FASHION
Look like a model while you’re running. Isn’t that why you’re taking all those running selfies?
5 NO CATCALLS
We aspire to the day we can guarantee that you won’t be whistled at on the street; sadly, we cannot make that guarantee.We CAN, however, guarantee that no person wearing Runway goodrs has ever been telephoned by a cat.
INTRODUCING FRESHLY PICKED CERULEAN.
"Blue sunglasses"?! How dare you! Your Philistine mouth mangles art. In 2015, Carl de la Flamingo did a groundbreaking collection of cerulean sunnies. Then it was Bosley St. Basset, wasn’t it, who launched cerulean chew toys? After that, came cerulean tiki drinks, and - oh, oh, what's the point? This fashion lesson is wasted on your vulgar ears. Move along, darling. These cerulean lensed floral patterned frames aren't for you. "Blue sunglasses." Pfft. Indeed!
LENS TECH
FRAME INFO
Non-Reflective Lenses
For Regular Heads
High Performance, High Fashion
THE RUNWAYS: RUNNING + STYLE
Runway goodrs have all the running performance benefits with a universally flattering, high-fashion cateye shape. Have your cateye and eat it too!
MADE FOR
RUNNING
GREAT FOR
BEASTING BIKING
HIGH FASHION SHADES, MADE FOR RUNNING.
1 NO SLIP
Our lightly-textured silicone earpieces use the all new goodr Cat Tongue Technology to offer enhanced protection against slippage.
2 NO BOUNCE
Our frame is crafted to be feather-weight, yet snug, with a comfortable fit to prevent bouncing when running.
3 ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.
4 ALL FASHION
Look like a model while you’re running. Isn’t that why you’re taking all those running selfies?
5 NO CATCALLS
We aspire to the day we can guarantee that you won’t be whistled at on the street; sadly, we cannot make that guarantee.We CAN, however, guarantee that no person wearing Runway goodrs has ever been telephoned by a cat.
WHILE LOOKING AT THIS HIGH FASHION PHOTO
...imagine the world's population - 7.8 billion people - saying "wow" together in unison like the inimitable actor Owen Wilson. In fact, say it right now. One, two, three: Wooooooooooooow. Perfect! (That Hansel, so HAUTE right now.)
LENS TECH
FRAME INFO
Mirrored Reflective Lenses
For Regular Heads
Best for Road, Trail, or Taco Runs
MYTHICAL BEAST, REAL UV400 PROTECTION
Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you’re haulin’ tail down a mountain trail or racing away from a giant squid.
MADE FOR
RUNNING
GREAT FOR
BEASTING BIKING
NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.
1 NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.
2 NO BOUNCE
Our frame is snug and light-weight, with a comfortable fit to prevent bouncing while running.
3 ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.
4 NO LEOPARDS
Plus, no one wearing goodr running sunglasses has ever been attacked by a leopard (as far as we know).
THE ODD COUPLE
“Tentacles feel amazing to the touch,” says goodr co-founder, Stephen. He’s been love drunk for a beautiful purple/teal eyed Kraken named Maven for years. He made us make these lovely spectacles to try and win her heart. (He has problems.)
LENS TECH
FRAME INFO
Mirrored Reflective Lenses
For Regular Heads
Best for Road, Trail, or Taco Runs
LEGENDARY SERPENT MEETS LEGENDARY SUNNIES
Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you're haulin' tail down a mountain trail or drinking scotch in Loch Ness.
MADE FOR
RUNNING
GREAT FOR
BEASTING BIKING
NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.
1 NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.
2 NO BOUNCE
Our frame is snug and light-weight, with a comfortable fit to prevent bouncing while running.
3 ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.
4 NO LEOPARDS
Plus, no one wearing goodr running sunglasses has ever been attacked by a leopard (as far as we know).
AS YOU WISH, YOUR MAJESTY
Whatever Queen Nessy wants, Queen Nessy gets. And usually, that's sweet Loch Ness Monster teal skin on skin. Mmmmmm...that sounds good, so we made these teal on teal shades to sneak into the mix...you want in?
LENS TECH
Mirrored Reflective Lenses
For Regular or Wider Heads
Best Suited for Reaching New Heights
Our MACH Gs are a classic aviator style made to give you the speed if you feel the need. Plus, this smooth, sleek frame means no unsightly imprints on your nose from those weird nose pads on traditional metal aviator frames.
MADE FOR
RUNNING
GREAT FOR
BEASTING BIKING
LOOK GOOD, FLY GOODR.
1 NO SLIP
We use special grip coating and silicone nose inserts to construct our frame to help eliminate slippage when sweating.
2 NO BOUNCE
Our frame is flight-weight to prevent bouncing when running, biking, beasting, or exceeding speeds of Mach 5.*
*Not tested at hypersonic speed, but…we’re pretty sure.
3 ALL POLARIZED
The speed of light got nothing on you. These glare-reducing, polarized lenses with UV400 protection blocks 100% of those harmful UVA and UVB rays.
4 ALL SPEED
An all new shape built to give you the ultimate speed advantage whether you're crushing beers or crushing your competition.
5 FREE MILE HIGH CLUB MEMBERSHIP
Included with purchase.
THIS IS A FICTIONAL DEPICTION OF THE REAL CAPTAIN BLUNT...
a commercial airline pilot and Navy Captain who once saved a Boeing 747-400 full of people from going down after it lost an engine. That hero isn’t on social media, so we can't tag him. But if you give him the recognition he deserves in the comments, we’ll print them out, sit him down on our lap, and read them aloud to him like it’s geriatric story time.
LENS TECH
Non-Reflective Lenses
GOODR + AVIATORS = MACH Gs
Our MACH Gs are a classic aviator style made to give you the speed if you feel the need. Plus, this smooth, sleek frame means no unsightly imprints on your nose from those weird nose pads on traditional metal aviator frames.
MADE FOR
RUNNING
GREAT FOR
BEASTING BIKING
LOOK GOOD, FLY GOODR.
1 NO SLIP
We use special grip coating and silicone nose inserts to construct our frame to help eliminate slippage when sweating.
2 NO BOUNCE
Our frame is flight-weight to prevent bouncing when running, biking, beasting, or exceeding speeds of Mach 5.*
*Not tested at hypersonic speed, but…we’re pretty sure.
3 ALL POLARIZED
The speed of light got nothing on you. These glare-reducing, polarized lenses with UV400 protection blocks 100% of those harmful UVA and UVB rays.
4 ALL SPEED
An all new shape built to give you the ultimate speed advantage whether you're crushing beers or crushing your competition.
5 FREE MILE HIGH CLUB MEMBERSHIP
Included with purchase.
INTRODUCING AMELIA EARHART GHOSTED ME.
Did you know the first female aviator wrote a book called “How To Ghost At Mach Speed"? That's right, Amelia’s main impetus for learning how to fly was to get away from insecure dudes cramping her single lady style. Put on these tortoise shell frames with brown lenses and you can ditch F-Boys with the same finesse. Now if you only had a plane...
LENS TECH
FRAME INFO
GOODR
Circle G goodr I PICKLED THESE FOR MYSELF
Regular price
$25.00
Shipping calculated at checkout.
Reflective Lenses
For Regular Heads
Best for Road, Trail, or Avocado Toast Runs
WELCOME TO CARL'S INNER CIRCLE
Introducing the new Circle Gs! We designed these shades to look good and fit comfortably on your face whether you’re doing squats with a dog in your arms or sipping a nitro cold brew.
MADE FOR
RUNNING
GREAT FOR
BEASTING BIKING
NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.
1 NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.
2 NO BOUNCE
Our frame is snug and lightweight, with a comfortable fit to prevent bouncing while running or crushing any workout.
3 ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks those harmful UVA and UVB rays, because you deserve the best.
4 ALL HIPSTER/INFLUENCER/DYSTOPIAN FUTURE REBEL
Whatever persona you're channeling, we guarantee no one wearing Circle G goodrs has ever been mistaken for not being cool. Or dope. Or whatever the lit people are saying these days.
THE DREAM OF THE CIRCLES IS ALIVE
Which came first: the Portlandia episode, or the picklers? This age-old question has plagued humankind for centuries. So...hmm...actually, guess that means it was probably the picklers that came first since tv didn’t exist yet. Phew, what a relief. Glad we solved that for one for you today. (Oh, and eggs, eggs came first if you still haven’t figured out that other one.)
LENS TECH
FRAME INFO
Reflective Lenses
For Regular Heads
Best for Road, Trail, or Avocado Toast Runs
WELCOME TO CARL'S INNER CIRCLE
Introducing the new Circle Gs! We designed these shades to look good and fit comfortably on your face whether you’re doing squats with a dog in your arms or sipping a nitro cold brew.
MADE FOR
RUNNING
GREAT FOR
BEASTING BIKING
NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.
1 NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.
2 NO BOUNCE
Our frame is snug and lightweight, with a comfortable fit to prevent bouncing while running or crushing any workout.
3 ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks those harmful UVA and UVB rays, because you deserve the best.
4 ALL HIPSTER/INFLUENCER/DYSTOPIAN FUTURE REBEL
Whatever persona you're channeling, we guarantee no one wearing Circle G goodrs has ever been mistaken for not being cool. Or dope. Or whatever the lit people are saying these days.
"HEY, CAN YOU TAG ME IN THAT POST?"
Why do all the people with all the money and already living their dreams get all the free stuff? They’re the ones who can afford to pay for it. If you ask us, that’s ass-backwards. Influencers should not only have to pay, they should have to pay double.Lucky for them, if they need more luck, these would still only be $50 at double the price, which is about 1/7th the full-price of those stupid free guccis they’re usually wearing.
LENS TECH
FRAME INFO
GOODR
Circle G goodr Midnight Ramble At The Circle Bar
Regular price
$25.00
Shipping calculated at checkout.
Reflective Lenses
For Regular Heads
Best for Road, Trail, or Avocado Toast Runs
WELCOME TO CARL'S INNER CIRCLE
Introducing the new Circle Gs! We designed these shades to look good and fit comfortably on your face whether you’re doing squats with a dog in your arms or sipping a nitro cold brew.
MADE FOR
RUNNING
GREAT FOR
BEASTING BIKING
NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.
1 NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.
2 NO BOUNCE
Our frame is snug and lightweight, with a comfortable fit to prevent bouncing while running or crushing any workout.
3 ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks those harmful UVA and UVB rays, because you deserve the best.
4 ALL HIPSTER/INFLUENCER/DYSTOPIAN FUTURE REBEL
Whatever persona you're channeling, we guarantee no one wearing Circle G goodrs has ever been mistaken for not being cool. Or dope. Or whatever the lit people are saying these days.
WE'RE LETTING YOU IN ON A SECRET
There is a place in Santa Monica where the fireball flows like beer and beautiful people instinctively flock like the celebrities of Calabasas. More oval than circle. More dance club than bar. It is a place we call home until they send us home. It is open daily 9 p.m. - 2 a.m. It is: Circle Bar. Est. 1949.
LENS TECH
FRAME INFO
Gradient Dark Lenses
For Tall & Wide Heads need regular?
Best for OCRs, PBRs
BFGs: BEAST F*CKING GOODRS
With wider frames, longer arms, and bigger lenses than our OGs, these babies are designed to complement and fit beasters with larger melons.
MADE FOR
BEASTING
GREAT FOR
BIKING 
RUNNING
BIGGER FRAMES, BETTER COVERAGE.
1 NO SLIP
A larger frame size with more lens coverage for all you beasts with gargantuan craniums the size of sputnik.
2 NO BOUNCE
Lighter and more durable frame material that eliminates bouncing even with a bigger frame.
3 ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.
4 GRADIENT LENSES
Lenses that are dark up top and light on bottom protect your eyes without losing the ability to view hazards in the shadows.
5 NO DEMOGORGANS
100% Guarantee against Demogorgon attacks. *Guarantee not applicable for any gainz taking place in the Upside Down.
THE REHAB PLAN TO RULE THEM ALL
Unfollow that Instagram famous fitness star who keeps telling you to “stretch” and “eat healthy” and start taking notes. We’ve got the workout rehab plan that’ll get you those sweet sweet gainz. The plan is simple, slam two mint juleps, throw on these green and teal sunnies, and ride the lighting.
LENS TECH
FRAME INFO
GOODR
OG goodr Vincent's Absinthe Night Terrors
Regular price
$25.00
Shipping calculated at checkout.
Mirrored Reflective Lenses
For Regular Heads
Best for Road, Trail, or Taco Runs
NO SLIP, NO BOUNCE: FOR PEOPLE WITH 1-2 EARS
Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you’re haulin’ tail down a mountain trail or drinking beers in a Mexican cantina.
MADE FOR
RUNNING
GREAT FOR
BEASTING BIKING
NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.
1 NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.
2 NO BOUNCE
Our frame is snug and light-weight, with a comfortable fit to prevent bouncing while running.
3 ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.
4 NO LEOPARDS
Plus, no one wearing goodr running sunglasses has ever been attacked by a leopard (as far as we know).
A TORTURED SOUL
So named for the black fingernails and teal eyes of the late-and-great-tortured-artist and social-absinthe-alcoholic who most don't realize was also an ultra-long-distance sprinter. His famed Starry Night painting was inspired from an overnight 72K race he lost to Henri de Toulouse-Lautrec. You can't make this stuff up.
FRAME INFO
HARNESS THE STRENGTH OF A SILVERBACK GORILLA
Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you're hopping over flames or flippin' tires.
MADE FOR
BEASTING
GREAT FOR
BIKING RUNNING
NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.
1 NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.
2 NO BOUNCE
Our frame is snug and light-weight, with a comfortable fit to prevent bouncing while.
3 ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.
4 NO LEOPARDS
Plus, no one wearing goodr sunglasses has ever been attacked by a leopard (as far as we know).
HIDE YOUR TEARS
Fun Fact: Silverback Gorillas can squat up to 1,000 pounds. Don’t believe us? Go ask Harambe...oh, uh, nevermind. Don’t worry, squatting in these grey with purple/teal lenses will help hide your tears from the heartache that still haunts you. RIP HARAMBE, RIP.
Non-Reflective Lenses
For Regular Heads
Best for Road, Trail, or Taco Runs
OUR #1 BEST-SELLING STYLE
Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you’re haulin’ tail down a mountain trail or drinking beers in a Mexican cantina.
MADE FOR
RUNNING
GREAT FOR
BEASTING BIKING
NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.
1 NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.
2 NO BOUNCE
Our frame is snug and light-weight, with a comfortable fit to prevent bouncing while running.
3 ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.
4 NO LEOPARDS
Plus, no one wearing goodr running sunglasses has ever been attacked by a leopard (as far as we know).
THE AGE OLD QUESTION
These are black like “A Ginger’s Soul.” (Get it?) Black frames with black lenses. We know what you’re thinking...do gingers even have souls? They do. And they’re black AF.
Non-Reflective Lenses
For John Daly-sized Heads
High Contrast for Ball Spotting
FLAMINGO EYE™ TECHNOLOGY
We wholeheartedly believe here at goodr that golf is fun. Why does it have to be so serious? Lighten up! For that reason, we have dubbed our golf-specific lens “Flamingo Eye™ Technology.” All the HD contrast and performance without any of the self-importance.
MADE FOR
GOLFING
GREAT FOR
BEASTING BIKING RUNNING
NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.
1 FLAMINGO EYE™ TECHNOLOGY
Polarized lenses enhance the colors on the course so you can see your ball as you sink your hole in one (or go OB...)
2 NO SLIP
We use enhanced silicone inserts with special grip coating to help eliminate slippage when sinking that flamingo putt.*
*Flamingo is the new universally accepted official term for bogey.
3 NO BOUNCE
Our frame is snug and lightweight with a comfortable fit to prevent bouncing while you’re swinging out of your shoes.
4 ALL COVERAGE
Wider polarized lenses provide more coverage, which also acts as a great disguise when you order your 13th John Daly after the beer cart staff has cut you off.
5 NO GOPHERS
No one wearing these has ever mistaken the word gopher for golfer, causing them to be locked up with the key thrown away.
OHHH 90s ROM COMS
Whatever the topic, golf, a bicoastal email-based romance, a sinking ship, they don’t make ‘em like they used to. Whilst they occasionally skirt the outdated humor line (wait...was that sexist?), they make up for it in inspirational goosebump-filled moments for our heroes. These wood-grain framed and brown-lensed BFGs are perfect for your Tin Cup moment. So, go ahead. Just knock it on, Roy!
Non-Reflective Lenses
For Regular Heads
High Contrast for Ball Spotting
FLAMINGO EYE™ TECHNOLOGY
We wholeheartedly believe here at goodr that golf is fun. Why does it have to be so serious? Lighten up! For that reason, we have dubbed our golf-specific lens “Flamingo Eye™ Technology.” All the HD contrast and performance without any of the self-importance.
MADE FOR
GOLFING
GREAT FOR
BEASTING BIKING RUNNING
NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.
1 FLAMINGO EYE™ TECHNOLOGY
2 NO SLIP
3 NO BOUNCE
4 NO SQUIRRELS
CURTAINS, ELECTRICITY, AND...GOLF?
Are you gonna scratch this round? Nah, who needs that kind of pressure. Kick back with your Coors Light, shameless 5 mulligans, and these black on black glasses as you blackout while making the turn. With our new Flamingo Eye™ Technology these fly little fellas are 100% UV Protective, 100% Polarized, and 100% won’t affect your ball visibility. But all those beers might.